What do Chinese travelers want? Luxury ‘star-rated’ hotels, says new survey
Consumers appear more willing to increase spending on hotel accommodation for their trips vs. pre-Covid
Consumers in China plan to pay up when it comes to hotels, a Morgan Stanley survey found in late January. The research points to growing demand for high-end and luxury hotels in China now that the country has ended domestic travel restrictions - and a Covid wave has passed.
Key takeaways
- 20% citing accommodation as their top travel expense compared to 17% each in 2017 and 2020;
- 37% of the consumers prefer higher star-rated hotels, up from 18% in 2020, with higher-income consumers showing even stronger appetites for luxury hotel stays (47% vs. 31% in 2020);
- Morgan Stanley said the survey found a similarly muted appetite for shopping, despite it ranking as the top expense for travelers.
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