What do Chinese travelers want? Luxury ‘star-rated’ hotels, says new survey

Consumers appear more willing to increase spending on hotel accommodation for their trips vs. pre-Covid

Feb 10, 2023

Consumers in China plan to pay up when it comes to hotels, a Morgan Stanley survey found in late January. The research points to growing demand for high-end and luxury hotels in China now that the country has ended domestic travel restrictions - and a Covid wave has passed.

Key takeaways

  • 20% citing accommodation as their top travel expense compared to 17% each in 2017 and 2020;
  • 37% of the consumers prefer higher star-rated hotels, up from 18% in 2020, with higher-income consumers showing even stronger appetites for luxury hotel stays (47% vs. 31% in 2020);
  • Morgan Stanley said the survey found a similarly muted appetite for shopping, despite it ranking as the top expense for travelers.

Get the full story at CNBC

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.