What is the future of corporate travel?
The successful hospitality brand of the future will be one that recognizes the evolving corporate landscape
The return of major brand conferences in 2023, after a hiatus since 2019, underscores the importance of face-to-face interactions. However, some Software as a Service (SaaS) companies have shifted to remote operations, eliminating the need for air travel in deal-making. This shift has significant implications for the hospitality industry.
Key takeaways
- Organizations are now factoring in the cost of air travel and its environmental impact when making decisions;
- While external customer meetings are still crucial, the necessity of internal offsite gatherings and incentives is being scrutinized for cost-effectiveness;
- Despite these challenges, successful organizations will continue to prioritize in-person interactions, as they offer experiences that online interactions can't replicate.
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