WTM: 'Affordable luxury’ more popular amid promising market sentiment

New WTM research revealed that consumers generally remain determined to go on holiday and plenty are still prioritizing upmarket options

Nov 7, 2023

The research from World Travel Market London 2023 - compiled in association with renowned researchers at Oxford Economics - has revealed that “affordable luxury” is becoming more popular – despite the squeeze on many holidaymakers’ budgets.

Key takeaways

  • The report notes: “Consumers unaffected by economic downturns are likely to continue opting for luxury destinations;
  • The growth area in travel aligns with a broader trend for consumers to seek out new and unique experiences on holiday;
  • Meanwhile, those in lower income groups might increasingly feel the impact of squeezed personal incomes and seek out more budget travel options or reduce their travels overall.

Get the full story at WTM

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