WTM: Leisure travel is more important than ever for consumers

New WTM report reveals that the number of leisure trips taken in 2023 will be just 10% lower than during the prior peak in 2019

The WTM Global Travel Report, in association with Oxford Economics, reveals that the number of leisure trips taken in 2023 will be just 10% lower than during the prior peak in 2019. However, the value of these trips, in dollar terms, will end the year in positive territory relative to before the pandemic.

Key takeaways

• Consumers in advanced economies are prioritizing leisure travel spend in the near-term, while the overall growth trends for leisure travel in the emerging markets are back in line with pre-pandemic projections;
• Demand for leisure travel in 2024 will be “robust”, the report continues, with domestic tourism continuing to perform well;
• The long-term growth of the tourism industry is strong. By 2033 leisure travel spending is expected to be more than double 2019 levels. One driver, the report says, will be the significant increase in the number of households in China, India and Indonesia able to afford international travel.

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