Young Americans lead 2023 travel trends with wellness at the forefront

Wellness and self-care are a priority for travel this year, according to a new survey by Allianz Partners

Allianz Partners' 15th Annual Vacation Confidence Index has revealed that around three in 10 Americans will choose to work remotely from a vacation destination in 2023, an intentional move that goes beyond "bleisure" travel that blends working time with vacation.

Key takeaways

• The new work-from-a-vacation-destination travel trend, which Allianz Partners is calling a 'pay-cation,' has been encouraged by flexible remote work policies developed during the pandemic and is especially popular among young working Americans;
• The survey found that respondents in the 18 to 34-year-old demographic are more likely (42%) to travel to a vacation destination to work remotely, compared to 26% of those ages 35 to 54 years old and 12% who are 55 years and older;
• In other survey findings, travelers are putting themselves and their mental wellbeing first in 2023, another trend led by young Americans.

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