Younger travelers turn away from social media hotspots in 2026

KAYAK data shows a growing preference for off-feed destinations and quieter forms of discovery

In its 2026 What the Future (WTF) Report, KAYAK analyzes billions of user searches alongside survey data from 14,000 Gen Z and Millennial travelers to identify emerging destinations and behaviors. The report highlights a growing preference for less crowded, lower-priced locations and a clear move away from social-media-driven travel choices. Artificial intelligence is positioned as a central force in travel planning, with many travelers trusting AI recommendations more than personal networks. Overall, the findings point to a more personalized, flexible, and experience-focused approach to travel in 2026.

Key takeaways

• AI-driven travel planning: A significant share of Gen Z and Millennial travelers trust AI recommendations over friends or social media, reflecting confidence in data-driven, up-to-date guidance.
• Shift away from social media hotspots: A majority of younger travelers prefer destinations not yet popular on social feeds, favoring discovery beyond trending locations.
• Emerging destinations gain attention: Cities and regions such as Cork, Chongqing, Zakynthos, and Luxembourg are highlighted as overlooked alternatives offering value and authenticity.
• Flexible payment influences demand: Buy-now-pay-later and installment options are becoming a deciding factor in how often younger travelers can afford to travel.
• Experience-led travel motivations: Natural phenomena, major events, and wellness-focused trips are increasingly guiding destination and itinerary choices.
• Preference for smaller, slower trips: Travelers are leaning toward small towns, slow travel, and multiple short breaks to reduce stress and avoid crowds.

Source: Kayak

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