How hotel booking now works on TikTok - Every hotel now has a TikTok landing page: rates, reviews, amenities, and the creator videos that built its audience.

May 14, 2026 • Hospitality

Travel advisers are thriving in the age of AI - As travel becomes more complex and experience-driven, human expertise is becoming a premium service rather than an outdated one.

May 14, 2026 • Hospitality

TikTok becomes a hotel booking channel - The launch of TikTok Go signals a broader shift in how travelers may discover, evaluate, and book hotels directly inside social media platforms.

May 13, 2026 • Hospitality

Priceline wants to become the value-first OTA for the AI travel era - The company is betting on affordability, personalization, and conversational AI to stand out in an increasingly crowded online travel market.

May 13, 2026 • Hospitality

Booking Holdings’ financial engine is running faster than its AI strategy - The OTA giant is generating record cash from its hotel merchant model, but investors may soon demand clearer proof that Connected Trip can become a profitable long-term moat.

May 13, 2026 • Hospitality

The five kinds of vertical travel AI - Supply, corporate, curation, destination, classification — five kinds of specialist, five different defenses.

May 12, 2026 • Hospitality

Travel advisors are pushing back on hidden commission cuts - ASTA’s campaign against non-commissionable fares signals a broader shift toward transparency and fairer economics in travel distribution.

May 12, 2026 • Hospitality

Uber’s super app ambitions gain urgency - Subscription loyalty and platform consolidation are becoming central to Uber’s strategy as competition intensifies across mobility and travel.

May 11, 2026 • Hospitality