AI identified as distribution risk for hotel brands - Major hotel brands warn artificial intelligence could reshape booking channels and increase sales costs.

Feb 12, 2026 • Hospitality

Kayak leadership shift signals Booking Holdings’ deeper AI push - What a strategic AI pivot at a major travel platform could mean for hotel distribution and visibility.

Feb 12, 2026 • Hospitality

Looking at China where AI hotel bookings could take us - China’s super-app ecosystems show how AI-driven discovery and booking could reshape hotel distribution globally.

Feb 12, 2026 • Hospitality

Distribution transparency and cybersecurity in hospitality - Why hotels must actively manage digital distribution to protect revenue and guest trust.

Feb 11, 2026 • Hospitality

OTA growth stays strong as hotel revenues rise - Revenue growth offsets occupancy softness as AI looms over distribution.

Feb 11, 2026 • Hospitality

ChatGPT ads open a new marketing channel for hotels - Conversational AI may influence how travelers discover and book accommodation.

Feb 10, 2026 • Hospitality

Where hotel distribution is heading in 2026 - What evolving fintech, AI, and platform ecosystems mean for hotel distribution and revenue strategies.

Feb 10, 2026 • Hospitality

Rising expectations for hotel OTA listings - Algorithms, guest expectations and AI discovery are redefining hotel visibility online.

Feb 10, 2026 • Hospitality