Hotel investment outlook improves for 2026 - Stronger capital markets and sustained travel demand could shape hotel growth and competitive positioning.

Feb 12, 2026 • Hospitality

Hotel growth strategies shift toward differentiation over expansion - Flat demand, rising costs and brand saturation push hotels to compete through experience, loyalty and positioning rather than scale alone.

Feb 9, 2026 • Hospitality

How U.S. lodging abandoned the middle class - Why the disappearance of true mid-market hotels threatens accessibility, domestic travel, and long-term demand.

Dec 8, 2025 • Hospitality

Marriott’s overlooked warning signs in its partnership with Sonder - Why a low-cost inventory boost became a high-risk collapse for the world’s largest hotel chain.

Dec 2, 2025 • Hospitality

Marriott faces backlash after Sonder liquidation - Guest disruption highlights the risks of aggressive asset-light expansion.

Nov 20, 2025 • Hospitality

Marriott details Sonder’s collapse and alleged safety threats - Marriott’s court filing outlines severe liquidity issues, guest risks, and millions owed as the failed partnership unravels.

Nov 20, 2025 • Hospitality

Hilton and Marriott respond to the hotel talent crisis - Global hotel leaders step up retention, training, and purpose-driven culture to stabilize a strained workforce.

Nov 18, 2025 • Hospitality

Sonder shuts down after Marriott deal collapse - The once-hyped hospitality disruptor ends operations amid financial strain and failed integration.

Nov 11, 2025 • Hospitality