Accor reinvents travel loyalty with global subscription relaunch - Aims to lead $2 trillion subscription economy with premium member benefits and tech-driven engagement.

Aug 7, 2025 • Hospitality

Travelers want to book vacations with loyalty points - Credit card companies and retailers have a golden opportunity as 82% of travelers eye using non-travel points for affordable, customizable getaways.

Jul 9, 2025 • Hospitality

The loyalty shift: Why points alone no longer win hotel guests - Hotels must embrace hybrid, personalized models to stay relevant in a changing loyalty landscape.

May 29, 2025 • Hospitality

How predictive intelligence rewrites guest retention - While generative AI dominates headlines, predictive AI delivers the strategy hotels need to anticipate guest behavior, personalize incentives and optimize engagement.

Apr 11, 2025 • Hospitality

Accor’s loyalty program surpasses 100 million members - Experiential rewards, sustainability initiatives, and direct bookings fuel growth - but challenges remain in catching industry giants Marriott and Hilton.

Mar 21, 2025 • Hospitality

The new customer loyalty - Traveler expectations are evolving, and travel companies are looking for ways to build meaningful customer relationships in an industry that remains largely transactional.

Jan 14, 2025 • Hospitality

Loyalty program partnerships are gaining popularity - Coalition loyalty programs can help brands reach new markets, cross-promote and increase brand awareness. But implementation can be challenging.

Dec 5, 2024 • Hospitality

How Marriott is redefining loyalty and personalization - Chief customer officer Peggy Roe on how the loyalty program touches every part of the Marriott experience.

Dec 4, 2024 • Hospitality