Hotel loyalty is becoming more local, more personal and more experience-driven - Marriott Bonvoy’s latest APEC research suggests hotel brands can no longer rely on one-size-fits-all loyalty programs as guest expectations shift toward everyday value and passion-based travel..

May 21, 2026 • Hospitality

Hotel loyalty shifts toward AI-driven personalization - Individual guest perks begin to replace standard tiers, reshaping loyalty strategy and guest expectations.

Apr 14, 2026 • Hospitality

The hotel rate that wins the AI conversation - Why the hotel loyalty rate is the most powerful tool in AI discovery — and what it means for how revenue teams think about the direct channel.

Mar 13, 2026 • Hospitality

Hotel reward programs are losing their grip on guest loyalty - Hotels may need stronger value, pricing and experience strategies beyond traditional rewards.

Feb 11, 2026 • Hospitality

Why hotel loyalty is harder to earn than it looks - What traveler brand switching means for hotel loyalty strategies.

Dec 17, 2025 • Hospitality

The new drivers of hotel loyalty: flexibility and value - How shifting guest behavior is prompting hotels to rethink rewards, recognition, and direct booking strategies.

Dec 2, 2025 • Hospitality

Asia Pacific hotel loyalty programs need a reset - Why outdated programs are failing guests — and what hotels must rethink next.

Nov 25, 2025 • Hospitality

Accor bets on paid loyalty as travel subscriptions take off - Hotel loyalty evolves beyond points to connection, community, and instant rewards.

Oct 7, 2025 • Hospitality