The hotel rate that wins the AI conversation - Why the hotel loyalty rate is the most powerful tool in AI discovery — and what it means for how revenue teams think about the direct channel.

Mar 13, 2026 • Hospitality

Hotel reward programs are losing their grip on guest loyalty - Hotels may need stronger value, pricing and experience strategies beyond traditional rewards.

Feb 11, 2026 • Hospitality

Why hotel loyalty is harder to earn than it looks - What traveler brand switching means for hotel loyalty strategies.

Dec 17, 2025 • Hospitality

The new drivers of hotel loyalty: flexibility and value - How shifting guest behavior is prompting hotels to rethink rewards, recognition, and direct booking strategies.

Dec 2, 2025 • Hospitality

Asia Pacific hotel loyalty programs need a reset - Why outdated programs are failing guests — and what hotels must rethink next.

Nov 25, 2025 • Hospitality

Accor bets on paid loyalty as travel subscriptions take off - Hotel loyalty evolves beyond points to connection, community, and instant rewards.

Oct 7, 2025 • Hospitality

Hotel loyalty schemes are now the cheapest way to book - Free membership discounts from major chains like Hilton and Accor often beat prices on Booking.com and Expedia.

Oct 6, 2025 • Hospitality

Accor reinvents travel loyalty with global subscription relaunch - Aims to lead $2 trillion subscription economy with premium member benefits and tech-driven engagement.

Aug 7, 2025 • Hospitality