Loyalty programs may be the one asset agents can't take - The one asset a booking platform can't quietly take over is the one chains have been building, largely by accident, since before anyone said the word "agent".

Jul 6, 2026 • Hospitality

Two currencies are now fighting for the same hotel booking - Chains push their points to pull guests direct; banks push their points to pull the same booking into their own portal. Same guest, two currencies, opposite destinations — and whose points win decides who controls the channel.

Jun 26, 2026 • Hospitality

Marriott owners want a cut of the loyalty fees they say they fund - A February earnings call disclosed the figure. By March, owners of nearly 1,000 hotels had put their demand in writing..

Jun 22, 2026 • Hospitality

The loyalty gap just got smaller. Cloudbeds built it into the platform. - Chain programs had the network. Now independents have one too — and it lives inside their PMS.

Jun 15, 2026 • Hospitality

Hotel loyalty is becoming more local, more personal and more experience-driven - Marriott Bonvoy’s latest APEC research suggests hotel brands can no longer rely on one-size-fits-all loyalty programs as guest expectations shift toward everyday value and passion-based travel..

May 21, 2026 • Hospitality

Hotel loyalty shifts toward AI-driven personalization - Individual guest perks begin to replace standard tiers, reshaping loyalty strategy and guest expectations.

Apr 14, 2026 • Hospitality

The hotel rate that wins the AI conversation - Why the hotel loyalty rate is the most powerful tool in AI discovery — and what it means for how revenue teams think about the direct channel.

Mar 13, 2026 • Hospitality

Hotel reward programs are losing their grip on guest loyalty - Hotels may need stronger value, pricing and experience strategies beyond traditional rewards.

Feb 11, 2026 • Hospitality