How predictive intelligence rewrites guest retention - While generative AI dominates headlines, predictive AI delivers the strategy hotels need to anticipate guest behavior, personalize incentives and optimize engagement.

Apr 11, 2025 • Hospitality

Accor’s loyalty program surpasses 100 million members - Experiential rewards, sustainability initiatives, and direct bookings fuel growth - but challenges remain in catching industry giants Marriott and Hilton.

Mar 21, 2025 • Hospitality

The new customer loyalty - Traveler expectations are evolving, and travel companies are looking for ways to build meaningful customer relationships in an industry that remains largely transactional.

Jan 14, 2025 • Hospitality

Loyalty program partnerships are gaining popularity - Coalition loyalty programs can help brands reach new markets, cross-promote and increase brand awareness. But implementation can be challenging.

Dec 5, 2024 • Hospitality

How Marriott is redefining loyalty and personalization - Chief customer officer Peggy Roe on how the loyalty program touches every part of the Marriott experience.

Dec 4, 2024 • Hospitality

Who is loyal - the brand or the traveler? - Hotel guests are no longer passive service recipients; they now actively contribute to shaping their own experiences.

Oct 25, 2024 • Hospitality

Marriott shifting loyalty from transactional to emotional - Hotel loyalty programs are often associated with earning points for free nights, but Marriott sees their potential to go beyond these traditional offerings.

Sep 20, 2024 • Hospitality

Is there untapped potential in hospitality subscriptions? - Paid loyalty in travel is nascent, representing less than 1% of global revenue, but its future is bright as demand for personalized experiences grows.

Aug 8, 2024 • Hospitality