Marriott shifting loyalty from transactional to emotional - Hotel loyalty programs are often associated with earning points for free nights, but Marriott sees their potential to go beyond these traditional offerings.
Hospitality.today™
Topics › Loyalty Program
Is there untapped potential in hospitality subscriptions? - Paid loyalty in travel is nascent, representing less than 1% of global revenue, but its future is bright as demand for personalized experiences grows.
Aug 8, 2024 • Hospitality
Marriott partners with Starbucks on new loyalty initiative - Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable for both room nights and free coffee.
Jun 24, 2024 • Hospitality
Gen Z, millennials less interested in loyalty travel - The loyalty program landscape is shifting, especially as younger generations make up a larger share of the traveling population.
Jun 10, 2024 • Hospitality
Accor introduces new loyalty program for travel advisors - The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking.
May 7, 2024 • Hospitality
Hotel brands strive for emotional loyalty - Emotional loyalty, rather than repetitive transactional loyalty, is the goal for hotel brands, which can be achieved by offering quality experiential hospitality.
Apr 24, 2024 • Hospitality
Members only: Enhancing value through loyalty and pricing - Consumer businesses can boost growth by integrating loyalty programs with pricing strategies in today's complex economic landscape.
Apr 4, 2024 • Hospitality
Marriott Bonvoy adds 200 millionth member - The company announced its 200 millionth loyalty program member, reaffirming its status as the world's largest hotel rewards program.
Feb 27, 2024 • Hospitality
JOIN 34,000+ HOTELIERS
Get our Daily Brief in your inbox
By submitting this form, you agree to receive email communication from Hospitality.today and its partners.