The invisible Influence in direct bookings - Think beyond clicks; the real marketing magic to grow your direct bookings may be happening in private conversations you’ll never see.

Jun 11, 2025 • Hospitality

From assistant to agent: The AI shift in travel - How autonomous AI is redefining the traveler journey—from discovery to booking—and what it means for the future of travel tech.

Jun 11, 2025 • Hospitality

Travel marketing’s AI dilemma - Despite growing adoption, fear of change and reactive strategies are holding travel brands back—while personalization and journey mapping offer a path forward.

Jun 10, 2025 • Hospitality

When OTAs become marketplaces - As Airbnb and Booking.com move into high-margin services, hotels risk losing control—unless they rethink distribution, partnerships, and guest experience.

Jun 10, 2025 • Hospitality

OTAs ramped up their marketing investments in Q1 2025 - The giants are not just buying attention - they’re buying independence from Google, experimenting boldly with AI and social media.

Jun 10, 2025 • Hospitality

UK's Lloyds Bank enters travel booking arena - A sign of Europe’s shift toward embedded travel services as banks and Fintechs redefine how consumers book flights and hotels.

Jun 10, 2025 • Hospitality

Is Airbnb’s new 'services' feature unfair to hosts? - Hosts raise concerns over lost control, added risk, and no share in revenue from Airbnb’s latest offering.

Jun 5, 2025 • Hospitality

Five marketing strategies for a successful independent hotel launch - How to position your property for maximum visibility, direct bookings, and long-term growth from day one.

Jun 5, 2025 • Hospitality