Machine-readable supply is the agentic booking condition - RateHawk and Phocuswright name standardized supply as the precondition for agentic booking. The readiness is being built one layer removed from the hotel..

Jun 24, 2026 • Hospitality

Expedia's autonomous distribution asks hotels to cede control - Expedia is making full connectivity the eligibility condition for the autonomous layer it intends to run. It is also the control a third of hoteliers say they won't hand over..

Jun 24, 2026 • Hospitality

In AI search, the hotel's own website barely counts - AI assistants cite the hotel's own website as their source under 10% of the time. The recommendation is built from OTAs, review sites, and editorial guides instead..

Jun 24, 2026 • Hospitality

Marriott's price guarantee now stops at two guests - Marriott's Best Rate Guarantee now matches third-party rates only for bookings of up to two guests — carving out families and groups, the segment most prone to OTA leakage..

Jun 24, 2026 • Hospitality

Travelers trust AI enough to start. Not enough to book. - Why the AI-referred visitor who spent 70% longer on your site still didn't convert — and where they went instead.

Jun 23, 2026 • Hospitality

Amadeus starts selling hotels their visibility in AI search - The company that runs much of hotels' distribution is now charging them to be found by the agents — visibility shifts from an organic given to a purchased product.

Jun 23, 2026 • Hospitality

ChatGPT's ad slots don't go to the brand it recommends - OpenAI opened ChatGPT's ad platform to everyone — and being the brand it recommends doesn't get you the slot beneath your own name.

Jun 23, 2026 • Hospitality

The biggest travel sellers increasingly aren't travel companies - Travel Weekly's 2026 Power List is topped by platforms — and beneath them the names rising fastest are a bank and a card issuer, companies that rent distribution rather than build it.

Jun 23, 2026 • Hospitality