Google prepares travel’s next platform shift - Agentic booking could keep OTAs at the center of the travel funnel — while changing how travelers discover and reserve hotels.
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U.S. travelers are planning smarter, leaner summer trips - PwC data suggests travelers still want to spend on experiences, but rising costs, AI-driven trip planning, and cautious budgeting are reshaping how hotels compete this summer.
May 19, 2026 • Hospitality
Why AI needs to sit beside your PMS, not inside it - A probabilistic layer wrapped around deterministic cores is the architecture that holds up. Most vendor pitches are selling the opposite..
May 18, 2026 • Hospitality
HBX Group report points to AI adoption gap in travel distribution - Travel companies are embracing AI tools, but scaling them into daily operations remains the industry’s biggest challenge.
May 18, 2026 • Hospitality
Why many hotels still struggle to make AI work - The real challenge is not artificial intelligence itself, but the outdated hotel systems sitting underneath it.
May 18, 2026 • Hospitality
FCM’s new AI assistant could reshape how corporate travelers discover hotels - The next generation of TMC booking tools is becoming more policy-driven, more conversational and far more selective about which hotels travelers actually see.
May 18, 2026 • Hospitality
Where hotel decisions form in 2026 - From channel optimization to decision-journey mapping — why distribution strategy needs to start upstream.
May 15, 2026 • Hospitality
TikTok Go puts experiences ahead of hotels - Half of TikTok Go's launch partners sell experiences, not stays. Hotels just became the where-to-sleep step in a what-to-do flow.
May 15, 2026 • Hospitality
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