CoStar holds 2026 U.S. hotel outlook largely unchanged - Moderate growth expected as economic conditions stabilize and demand shifts to higher-tier hotels.

Jan 28, 2026 • Hospitality

Hotel groups double down on loyalty to counter OTAs and AI agents - Direct relationships become a strategic defense as booking shifts toward AI-led discovery.

Jan 28, 2026 • Hospitality

Hospitality Solutions rebrands as Aven Hospitality - Formerly known as Sabre Hospitality Solutions, the company positions itself for AI-driven hotel distribution and operations.

Jan 28, 2026 • Hospitality

Airbnb appoints former Meta AI leader as CTO - Leadership shift signals deeper push into AI-driven personalization and new services.

Jan 27, 2026 • Hospitality

Luxury hotels face a quality reckoning in 2026 - Why rising rates, shrinking quality, and guest frustration are forcing a reset at the top end of hospitality.

Jan 27, 2026 • Hospitality

Hilton expands rapidly in 2025 as development and conversions drive growth - Brand diversification and owner demand underpin continued global pipeline expansion.

Jan 27, 2026 • Hospitality

Marriott adds nearly 100,000 rooms as growth stays steady in 2025 - Conversions and midscale expansion underline the company’s scale-first strategy.

Jan 27, 2026 • Hospitality

Why data culture matters as much as technology in hotels - How trust, shared visibility, and speed turn hotel data into a competitive advantage.

Jan 27, 2026 • Hospitality