Hotel marketing will become more advanced in 2025 - In 2025, every facet of marketing must be utilized as both guests and hotel companies have become much more sophisticated.

Aug 8, 2024 • Hospitality

Opportunities for more inclusive travel marketing - From using inclusive language to training employees, adapting your marketing can help make your company a more progressive, representative brand.

Aug 5, 2024 • Hospitality

Rethinking hospitality marketing team deployment - At a time when differentiation is key, using data effectively and collaborating as a cross-functional team are key strategies.

Jul 26, 2024 • Hospitality

Where hotel sales and technology meet - Technology has made it possible for hotel sales, marketing and revenue management functions to become more integrated.

Jul 1, 2024 • Hospitality

Accor uses metaverse for its latest advertising campaign - Understanding the competitive landscape, Accor realized that simply offering financial incentives and using a one-size-fits-all advertising strategy would not be enough.

Jun 20, 2024 • Hospitality

HSMAI launches Certified Hotel Sales Leader (CHSL) Certification - The program recognizes the expertise of hotel sales managers and focuses on the latest sales and commercial strategies.

Jun 17, 2024 • Hospitality

Shaping the future of the hotel RFP process - The goal is to streamline the RFP process to minimize time, reduce complexity and facilitate smoother transactions for hotels and clients alike.

Jun 6, 2024 • Hospitality

Screen Pilot expands into the UK - Digital marketing agency Screen Pilot has announced its strategic expansion into the United Kingdom.

May 22, 2024 • Hospitality