Trip.com just put a number on what squeezing hotels was worth to it - The bot that held hotels to the lowest price online is gone — and Trip.com's sales growth fell from 17% to as little as 3%.

Jul 31, 2026 • Hospitality

Money buys the booking, not the recommendation — and Marriott's about to prove it - Marriott's CEO says he'll reward AI agents to win the booking; OpenAI's says paying to rank a worse hotel is "catastrophic".

Jul 31, 2026 • Hospitality

San Francisco sued the sites faking your hotel's page. Booking supplied them. - Two middlemen pose as hotel websites and charge up to 85% more with no refunds — and the city says Booking Holdings gave them the rooms and the checkout.

Jul 31, 2026 • Hospitality

We keep winning. Nothing changes. - The parity clause is dead. Booking is a designated gatekeeper. Google has been fined €460 million over hotel search. Three wins for the industry, and not one of them put a guest back in your hands..

Jul 29, 2026 • Hospitality

IHG launched AI search and a new content platform its hotels must feed to be found - The search is live in a US beta; the content platform arrives over the coming months, and hotels will have to feed it floor plans, video, and current photos to be found.

Jul 29, 2026 • Hospitality

Amex GBT put business travel's AI inside Claude — and got the agent that actually books - Amex GBT wired the whole booking — air and hotel, in policy — into Claude, while the consumer chatbots still only recommend.

Jul 29, 2026 • Hospitality

Booking Holdings wrote Kayak down. Now it's sending the brand to look for work in corporate travel. - The founders left to build Booking Holdings' AI bet, and this week the Kayak brand reappeared with a chatbot, hunting a defensible corner in corporate travel.

Jul 29, 2026 • Hospitality

Amazon's Alexa+ can finally close the booking in a chat — because it owns the wallet, not the room - Amazon revived its Wallet and aimed 180 million Prime members' stored cards at booking travel in a chat — the checkout ChatGPT and Google still can't close.

Jul 29, 2026 • Hospitality