Large AI models won’t become merchants of record, says Booking.com - The company expects a structural advantage in completing transactions and keeping travelers inside its agentic environment.

Dec 10, 2025 • Hospitality

A.I. influencers disrupt creator economics - Travel brands embrace synthetic personalities to reduce marketing costs and compete with human influencers.

Dec 10, 2025 • Marketing

AI isn’t killing travel agents. It’s making them better - New agentic tools make travel professionals faster, smarter, and more valuable than standalone AI platforms.

Dec 9, 2025 • Hospitality

AI reshapes travel employment - Automation accelerates workforce cuts as travel companies pursue efficiency and restructuring.

Dec 9, 2025 • Travel

Booking.com’s cancellation practices leave travelers at risk - Third-party booking headaches expose systemic weaknesses in online travel platforms.

Dec 9, 2025 • Hospitality

AI browsers aren’t ready yet - A wave of half-baked agentic tools is splitting the web into human and machine lanes, pushing developers to rethink how sites are built and who they really serve.

Dec 9, 2025 • Marketing

How Booking.com builds hybrid AI agents for traveler support - A modular, layered design that improves accuracy without relying on a single large AI system — with useful insights for hotels adopting AI.

Dec 9, 2025 • Hospitality

Agoda rises to the top in Korea — despite leading in complaints - The company has overtaken longtime market leader Nolja (formerly Yanolja) as the most-used OTA in Korea..

Dec 9, 2025 • Hospitality