Strategies for hotels to use influencer marketing to drive brand growth - In today's competitive hospitality market, hotels are increasingly turning to influencer marketing to increase brand awareness and drive bookings.

Oct 11, 2024 • Marketing

Affluent Asian travelers to boost global travel industry - A new Expedia study highlights the growing Asian middle class, which is expected to reach 3.5 billion by 2030, representing two-thirds of the global middle class.

Oct 10, 2024 • Hospitality

Business travel shows full recovery after pandemic dip - Business travel is on track to exceed pre-pandemic levels sooner than expected and is expected to reach a record $1.5 trillion this year.

Oct 10, 2024 • Travel

The Hotels Network launches Loyalty Lite - With Loyalty Lite, hoteliers can boost direct bookings by offering exclusive rewards and member rates to logged-in visitors, without the complexity or costs of traditional loyalty programs.

Oct 10, 2024 • Hospitality

American tourists plan fewer trips to Europe this fall - As Americans reduce their international travel this fall, Europe will increasingly need to rely on China to sustain growth in inbound tourism.

Oct 10, 2024 • Travel

How ‘China’s Instagram’ is transforming the travel industry - Chinese travelers don't discover hidden destinations by accident. Many are avid users of the Xiaohongshu (Little Red Book).

Oct 10, 2024 • Travel

Marriott to boost security to settle data breach charges - The U.S. Federal Trade Commission said Marriott and Starwood Hotels must implement an information security program to settle data breach charges from 2014 to 2020.

Oct 10, 2024 • Hospitality

What Google's cookie reversal means for travel - The company's reversal highlights its dependence on advertising revenue and the challenge of finding a solution that satisfies key stakeholders.

Oct 9, 2024 • Marketing