Shareability is becoming the new hotel marketing metric - Hotels that create content people want to share can influence booking decisions long before travelers visit an OTA or hotel website.

Jun 9, 2026 • Marketing

Apple’s new Siri opens new doors for travel apps - As Siri becomes a more capable travel assistant, hotels may need to rethink how travelers discover and interact with their brands.

Jun 9, 2026 • Hospitality

AI is moving beyond trip planning - Hotels are beginning to integrate artificial intelligence across the entire guest journey, from inspiration and booking to personalized guest experiences.

Jun 9, 2026 • Hospitality

The hotel you chose by name is becoming inventory - How Hyatt, Hilton, and Accor industrialized the lifestyle segment, and why the premium breaks before the brands do.

Jun 9, 2026 • Hospitality

The right to not have missed - Booking and Airbnb are buying a seat in agentic travel, and protecting the storefronts it erodes.

Jun 8, 2026 • Hospitality

Hotels are undermining their own corporate rates - Short-term revenue decisions can weaken long-term corporate travel relationships.

Jun 8, 2026 • Hospitality

Airline leaders focus on resilience over growth - The challenges facing airlines today offer useful lessons for hotels navigating their own uncertain operating environment.

Jun 8, 2026 • Travel

Luxury travelers are rewriting the hospitality playbook - Guests are increasingly choosing authenticity, sustainability, and a sense of place over traditional luxury amenities.

Jun 8, 2026 • Hospitality