Google Search Ads is now connected to Travel Feeds - The new feature simplifies campaign management, boosts ad visibility, and drives more bookings by delivering timely, relevant information to potential guests.

Feb 11, 2025 • Marketing

Google Search testing ‘AI Mode’ - AI Overviews have already significantly reduced click-through rates from Google to websites. Could AI Mode further worsen this trend?.

Feb 10, 2025 • Marketing

How does a stronger U.S. dollar affect online travel trends? - Rather than FX volatility, investors are prioritizing execution strategies, including cost-saving measures, value-added services, and product enhancements.

Feb 10, 2025 • Travel

Canary Islands join forces with Booking.com to reduce illegal rentals - The OTA has granted authorities access to its Authorities' Portal to help track and report non-compliant rentals.

Feb 10, 2025 • Hospitality

Hyatt's response to brand fatigue - The company’s restructuring simplifies the brand landscape for both consumers and the industry.

Feb 10, 2025 • Hospitality

Senate committee approves hotel fee transparency bill - The bill's committee approval is a key step toward improving transparency and helping consumers make informed decisions while avoiding unexpected costs.

Feb 10, 2025 • Hospitality

Sustainability, experiences, and food are major attractions in travel - A new report suggests that embracing sustainability, experiences, and innovation can drive long-term success and strengthen traveler connections.

Feb 10, 2025 • Hospitality

Hilton optimistic after strong 2024 performance - The company has reported better than expected results for the fourth quarter and for the full year 2024.

Feb 7, 2025 • Hospitality