What are Google’s AI Overviews good for? - AI Overviews are the AI-generated search results that Google started rolling out more broadly earlier this month.

May 28, 2024 • Marketing

How marketers can adapt to LLM-powered search - Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience.

May 28, 2024 • Marketing

Booking.com faces a new investigation for allegedly misleading customers - The OTA excluded tourist taxes and surcharges from its listed prices and misleadingly claimed that hotel rooms were almost sold out.

May 28, 2024 • Hospitality

Curation in travel - Sojern wades into the pool of cookieless solutions to talk about curation – and why the deprecation of third-party cookies will actually prove to be a good thing.

May 23, 2024 • Hospitality

IHG calls for industry collaboration on sustainability efforts - As travel experiences a global surge, IHG Hotels & Resorts is urging the hospitality industry to join forces and prioritize sustainability.

May 23, 2024 • Hospitality

Over 25% of Americans affected by travel scams - McAfee Labs identifies the top 10 ‘riskiest’ global destinations used by cybercriminals to scam vacationers when booking online.

May 23, 2024 • Hospitality

Reconciling discrepancies in hotel booking data - In the dynamic world of hotel booking, what you see is not always what you get. It’s far too easy to look at certain metrics and make assumptions about their impact on the business.

May 23, 2024 • Hospitality

The future of the hotel RFP process - HSMAI Europe has prioritized five key discussion topics, including the future of the RFP process and the impact of global events on the sector.

May 23, 2024 • Hospitality