Hospitality CMOs address five key challenges - Brands are innovating with digital storytelling, enhancing the guest experience beyond traditional advertising and tapping into a rich narrative of travel enthusiasm.

Mar 11, 2024 • Hospitality

U.S. travel agents proving to be resilient and thriving - As leisure travel demand exploded in 2022 and 2023, travel agencies achieved unprecedented growth.

Mar 11, 2024 • Hospitality

TikTok is coming for travel - The platform has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Mar 8, 2024 • Marketing

How Expedia harnesses the efficiency of generative AI - To ensure generative AI deployments impact its bottom line, the company assesses input versus output.

Mar 8, 2024 • Travel

Last-chance tourism latest controversial travel trend - Travelers are racing to see parts of the world that could soon vanish forever due to the effects of climate change.

Mar 8, 2024 • Travel

Booking.com soon to be designated as Gatekeeper - The OTAs announcement on its gatekeeper status is the first step to its formal designation under the Digital Markets Act (DMA).

Mar 8, 2024 • Hospitality

Too many hours waiting for gelato in Capri - Affluent U.S. travelers may be sticking closer to home for their big trips this year, travel industry experts say.

Mar 8, 2024 • Hospitality

How adventure travel has changed in recent years - The landscape of adventure travel has changed in the past few years thanks in part to a shift in experience priorities for many travelers.

Mar 8, 2024 • Travel