AI’s growing role in hotel revenue strategy - What faster analysis, automation, and personalization mean for hotel performance.

Dec 1, 2025 • Hospitality

Google’s PMax gets smarter for hotels, working alongside Hotel Ads - How Google’s upgraded PMax adds value across the funnel while Hotel Ads remain the core conversion engine.

Dec 1, 2025 • Marketing

Rethinking marketing’s core for a post-digital world - Why branding and trust — not just AI and data — are becoming central for marketing leaders.

Nov 28, 2025 • Hospitality

A shake-up at the top of corporate travel is underway - What Amex GBT’s possible sale reveals about the future of TMCs and hotel distribution.

Nov 28, 2025 • Travel

HBX Group (Hotelbeds) ends 2025 with another net loss - Rising demand and operational improvements at HBX contrast with another year of negative earnings, keeping profitability uncertain.

Nov 28, 2025 • Hospitality

Vacation rentals move toward consolidation - Why rising guest expectations are accelerating the shift to standardized, tech-enabled operations.

Nov 28, 2025 • Hospitality

ESG expectations are rising faster than hotels can adapt - Why rising guest, corporate, and financial demands are exposing sustainability gaps in high-end hospitality.

Nov 28, 2025 • Hospitality

EasyJet bets on luxury to fuel its next phase of growth - Five-star hotel bundles help the airline tap higher-value travellers despite its low-cost roots.

Nov 28, 2025 • Hospitality