Loyalty, member rates, and better storytelling closed the OTA gap - BCG data shows digital direct hotel bookings have nearly matched OTAs — and the drivers are hiding in plain sight.

Mar 11, 2026 • Hospitality

AI travel planning grows — but travelers still double-check the details - Even as AI tools shape trip inspiration, most users continue verifying recommendations through maps, reviews, and booking platforms before making decisions.

Mar 11, 2026 • Hospitality

Hilton launches AI assistant for hotel discovery and stay planning - Hotel brands accelerate adoption of generative AI tools to guide guests from inspiration to booking.

Mar 11, 2026 • Hospitality

Hilton CEO warns of declining U.S. share of global tourism - Industry leaders call for stronger marketing and policy support to regain international visitors.

Mar 11, 2026 • Hospitality

Discovery and booking are fundamentally different in travel - AI may transform inspiration and search, but transactions still require trust, transparency and operational infrastructure.

Mar 11, 2026 • Hospitality

What direct AI hotel distribution looks like - A handful of hotels and groups are already building it. Here is what they have in common.

Mar 10, 2026 • Hospitality

Travel pricing enters the AI era - Algorithms could personalize what travelers pay for flights, rides—and eventually hotels.

Mar 10, 2026 • Hospitality

The real cost of ultra-cheap travel - Why deeply discounted trips may shift hidden costs onto workers, destinations, and travelers themselves.

Mar 10, 2026 • Hospitality