Direct channel benchmarking for hotels - A strategic approach to understanding and improving direct booking performance.

Feb 27, 2026 • Hospitality

U.S. hotels return to RevPAR growth in January 2026 - Modest rate gains offset flat occupancy as performance stabilizes after months of decline.

Feb 27, 2026 • Hospitality

OTA growth no longer mirrors travel demand - Strong earnings reflect share capture and platform leverage, not a broad consumer spending rebound.

Feb 27, 2026 • Hospitality

Kayak leans into millennial travel anxiety with new campaign - Humor-driven strategy reframes booking stress as a branding opportunity in an overcrowded travel market.

Feb 27, 2026 • Hospitality

Flight Centre TMC brands outperform corporate travel market - Now the world’s third-largest TMC following CWT’s absorption into Amex GBT, the group gains scale and momentum in a resilient corporate travel market.

Feb 27, 2026 • Travel

Wellness becomes core brand architecture for Regent hotels - IHG positions integrated spa design, rituals and service philosophy as a defining luxury brand pillar rather than a standalone amenity.

Feb 26, 2026 • Hospitality

ChatGPT says ads will be ‘an iterative process’ - OpenAI tests monetization while aiming to preserve user trust and product experience.

Feb 26, 2026 • Marketing

Claude AI crawlers explained for hotel websites - How Anthropic’s bots influence hotel visibility, distribution and content control in the ai search era.

Feb 26, 2026 • Hospitality