The invisible Influence in direct bookings - Think beyond clicks; the real marketing magic to grow your direct bookings may be happening in private conversations you’ll never see.

Jun 11, 2025 • Hospitality

US: Last-minute corporate travel recharging hotel demand - The rise of last-minute corporate travel is creating a key revenue stream, demanding agile operations, tech-driven flexibility, and smart pricing from hospitality brands.

Jun 11, 2025 • Travel

Why GEO is the new SEO for hotels - Generative Engine Optimization (GEO) marks a shift in how hotels gain visibility. As AI tools shape travel searches, traditional SEO must evolve to stay relevant.

Jun 11, 2025 • Marketing

From assistant to agent: The AI shift in travel - How autonomous AI is redefining the traveler journey—from discovery to booking—and what it means for the future of travel tech.

Jun 11, 2025 • Hospitality

Travel marketing’s AI dilemma - Despite growing adoption, fear of change and reactive strategies are holding travel brands back—while personalization and journey mapping offer a path forward.

Jun 10, 2025 • Hospitality

UK's Lloyds Bank enters travel booking arena - A sign of Europe’s shift toward embedded travel services as banks and Fintechs redefine how consumers book flights and hotels.

Jun 10, 2025 • Hospitality

OTAs ramped up their marketing investments in Q1 2025 - The giants are not just buying attention - they’re buying independence from Google, experimenting boldly with AI and social media.

Jun 10, 2025 • Hospitality

Google’s AI revolution is reshaping travel search fast - The age of keyword dominance is ending, and the age of AI-powered, context-driven travel search has begun.

Jun 10, 2025 • Marketing