The power of choice in upselling - Why empowering travelers with upgrade options drives revenue, satisfaction, and loyalty.

Mar 27, 2025 • Hospitality

Sofitel makes a stylish TikTok debut - A playful video series redefines luxury hospitality storytelling for a new generation of travelers.

Mar 27, 2025 • Marketing

AI traffic to travel sites surges, conversions lag - Adobe report highlights exponential growth in generative AI traffic to travel and retail sites, with users showing higher engagement yet slower purchasing behavior.

Mar 26, 2025 • Travel

The rise of AI-curated travel - How tools like OpenAI’s Operator are reshaping the role of human travel agents.

Mar 26, 2025 • Explainer

Booking.com’s quest to capture user intent with AI - Partnering with OpenAI, Booking.com is using generative AI to better understand user intent and move from reactive search to proactive travel planning.

Mar 26, 2025 • Hospitality

Updating perceptions about today’s luxury traveler - Some widely held notions about luxury travelers - such as how much money they have or how old they are - could be due for reexamination.

Mar 26, 2025 • Travel

U.S. short-term rental market trends and challenges in 2025 - The industry faces challenges in cost management, saturation, and regulation, which are affecting its growth and sustainability.

Mar 26, 2025 • Hospitality

New travel policies put U.S. hotel demand at risk - Hotels near U.S. borders see declining demand as new travel policies and international advisories create uncertainty for visitors.

Mar 26, 2025 • Hospitality