AI in travel marketing use sparks backlash - As some travelers turn to AI for inspiration, Icelandair pushes for authenticity in destination marketing with a bold new campaign.

Apr 1, 2025 • Marketing

What about Google's AI-generated content labels? - Google's push for transparency in search results just took a significant step forward with the introduction of a new labeling system for AI-generated content.

Sep 27, 2024 • Marketing

How travel companies use interactive video - Travel companies use interactive video to enhance their content and provide an action-oriented experience for their audiences.

May 29, 2024 • Marketing

A week with Apple's Vision Pro - What the Vision Pro could contribute to the world of marketing and commercial creativity.

Feb 12, 2024 • Marketing

The digital landscape and travel content consumption - Content consumption habits have changed in recent years, partly due to the complexity of the digital travel landscape.

Aug 8, 2023 • Marketing

AI is changing travel blogs completely - The tools aren't very good just yet, but they will become really good very soon.

Mar 27, 2023 • Marketing

Is your content marketing strategy ready for GA4? - The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012.

Mar 14, 2023 • Marketing

Google updates Google Trends - The company refreshed the Search Trends site, making it easier to explore what’s trending around you and across the world.

Mar 9, 2023 • Marketing