How AI-driven content will evolve in 2026 - What shifting digital content strategies mean for hotels, marketing teams, and guest engagement.

Dec 2, 2025 • Marketing

How marketers can inspire traveler wanderlust with emotion and authenticity - New Expedia research highlights why video, trust, and human-guided content now drive travel decisions.

Nov 19, 2025 • Marketing

The elements that make travel content click - A new Expedia study reveals that emotion, transparency, and representation inspires travelers to book — not just visuals or AI polish.

Oct 29, 2025 • Marketing

Google on video’s influence across the purchase journey - Why brands need to move beyond the funnel to optimize attention, relevance, and trust.

Jul 25, 2025 • Marketing

AI in travel marketing use sparks backlash - As some travelers turn to AI for inspiration, Icelandair pushes for authenticity in destination marketing with a bold new campaign.

Apr 1, 2025 • Marketing

What about Google's AI-generated content labels? - Google's push for transparency in search results just took a significant step forward with the introduction of a new labeling system for AI-generated content.

Sep 27, 2024 • Marketing

How travel companies use interactive video - Travel companies use interactive video to enhance their content and provide an action-oriented experience for their audiences.

May 29, 2024 • Marketing

A week with Apple's Vision Pro - What the Vision Pro could contribute to the world of marketing and commercial creativity.

Feb 12, 2024 • Marketing