How to know if your GEO is working - Why generative engine optimization isn’t SEO with a new hat — and how to measure what really matters.

Oct 17, 2025 • Marketing

Chat becomes a performance channel - Driving a shift in how advertisers reach and convert users within conversational AI.

Oct 15, 2025 • Marketing

From SEO to GEO: The new playbook for hotel visibility - As AI reshapes how travelers search and book, hotels need to make their content legible to large language models to stay discoverable.

Oct 8, 2025 • Marketing

Google still 210x bigger than ChatGPT in search - AI search tools are growing fast, but Google’s dominance remains almost untouched - especially in discovery.

Oct 6, 2025 • Marketing

TikTok rolls out travel-focused ad solution - Social platform moves beyond inspiration to become a full travel marketing channel.

Sep 30, 2025 • Marketing

TikTok’s new search insights put brands on notice - Social search moves beyond discovery, reshaping how brands meet intent-driven demand.

Sep 26, 2025 • Marketing

Google Hotel Ads just got 40% more expensive - Soaring Google ad costs, stricter privacy rules, and OTA pressure are forcing hoteliers to bet big on AI.

Sep 16, 2025 • Marketing

Tripadvisor admits SEO is slipping, stakes future on AI-driven search - As travelers move from google clicks to generative answers, the company argues the winners will be brands that feed the machines — not chase the rankings.

Sep 16, 2025 • Marketing