TikTok’s engagement rate soars above the competition - Travel brands grabbed the bronze on TikTok and earned about 150% the engagement rates as the median industry.

Feb 27, 2023 • Marketing

Accor to go global with subscription cards - Latest attempt by travel companies to create subscription-based products as the new frontier in inspiring customer loyalty.

Mar 14, 2023 • Hospitality

GDS no longer the center of the airline world - American Airline's removal of many discount fares from GDSs caused a commotion in the travel industry that is only now beginning to die down.

May 2, 2023 • Hospitality

How your hotel needs to adapt to Google’s search generative experience - With no surprise, Google’s annual I/O conference theme across all its innovations is none other than Artificial Intelligence.

May 25, 2023 • Marketing

Hotel marketing in catch-up mode - Hotels still lag other industries significantly in the resources allotted to marketing, according to a panel at HSMAI's 2023 Marketing Strategy Conference.

Jul 13, 2023 • Hospitality

Google bringing price comparisons to vacation rental searches - As it does for flights and hotels, Google is now introducing price comparisons to its travel searches for vacation and short-term rentals.

Oct 25, 2023 • Hospitality

Group travel, international visitors to bolster US hotels in 2024 - CBRE predicts economic headwinds nationwide but also noted that urban hotels in markets like Los Angeles and New York City could see boosts.

Jan 3, 2024 • Hospitality

How much AI should scare us - Two top artificial intelligence experts - one an optimist and the other more alarmist about the technology’s future - engaged in a spirited debate.

Apr 25, 2024 • Travel