Why booking direct can be more expensive - The trend toward personalization in air travel, coupled with ancillary fees and complex seat selection options, can cause costs to escalate rapidly.

Aug 15, 2024 • Hospitality

How Amex GBT blends AI with agents - To free up human agents for more critical tasks, the world’s largest TMC is using AI to read and respond to trip requests via emails.

Aug 27, 2024 • Travel

How hoteliers can turn Eras Tour wins into 2025 success - Revenue-boosting lessons from Taylor Swift's tour that can lead to direct channel success this year.

Feb 28, 2025 • Hospitality

European hotel performance splits as travel trends remain unsteady - European hotel industry experts shared the latest information available on hotel performance, investor activity and travel trends.

Apr 9, 2025 • Hospitality

The Future of travel is intelligent - and ethical - As Amadeus continues to push the boundaries of travel tech, their approach offers a blueprint for how AI can be both powerful and principled.

Jun 2, 2025 • Hospitality

Travel marketing’s AI dilemma - Despite growing adoption, fear of change and reactive strategies are holding travel brands back—while personalization and journey mapping offer a path forward.

Jun 10, 2025 • Hospitality

Travel becomes a mirror of identity - Booking.com’s 2026 predictions reveal a new era of hyper-personal journeys shaped by identity, technology, and imagination.

Oct 16, 2025 • Hospitality

Getting real about agentic commerce - Forrester says autonomous shopping is coming fast — but no one’s ready for it yet, as brands race to define what agentic commerce actually means in practice.

Oct 17, 2025 • Hospitality