U.S. hotels record first full-year performance decline since 2020 - Occupancy and RevPAR fall in 2025, marking a clear break from the recovery cycle.
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Hotel growth strategies shift toward differentiation over expansion - Flat demand, rising costs and brand saturation push hotels to compete through experience, loyalty and positioning rather than scale alone.
Feb 9, 2026 • Hospitality
Soft affiliation rises as a new growth model for hotel brands - Yotel–Hilton deal signals a shift toward platform-driven distribution without full brand integration.
Mar 24, 2026 • Hospitality
Choice Hotels accelerates AI transformation with AWS - Enterprise-wide AI adoption signals a shift toward cloud-driven, data-centric hotel operations.
Apr 21, 2026 • Hospitality
AI and digital RFPs are resetting planner expectations - Hotels are facing growing pressure to acknowledge meeting and event inquiries within hours as automation accelerates sales cycles.
May 27, 2026 • Hospitality
Amex renamed its hotel credit. Airbnb is in it, and the one-night stay is out. - On October 22, Amex opened the Platinum card's $600 hotel credit to Airbnb Luxe villas, and from January 1 a one-night stay at a Fine Hotels + Resorts property no longer earns it.
Oct 26, 2026 • Hospitality
Booking.com now takes bookings on WhatsApp - Booking.com has made WhatsApp a booking channel in India and named Kakao, LINE and WeChat as candidates for next, moving into the apps where many independents still answer guests by hand.
Nov 4, 2026 • Hospitality
Accor announces global leadership restructure - Company creates two operational divisions with clearly identified expertise, ambitions and objectives.
Jan 10, 2023 • Hospitality
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