Blended travel as a way of life - Blended travel is no longer a passing trend - it's a defining shift in how professionals approach work, leisure and well-being.

Mar 5, 2025 • Hospitality

Accor's 2025 travel trend report - Accor's travel experts have conducted in-depth research to identify the key trends for 2025 and the top 20 trending destinations.

Nov 12, 2024 • Hospitality

How social video is reshaping travel planning - From inspiration to booking - why travelers and brands are turning to TikTok for authentic travel experiences.

Mar 10, 2025 • Marketing

Direct bookings are calling - LLMs have made voice a viable distribution channel. Most hotels still aren't picking up.

Feb 2, 2026 • Hospitality

Re-imagining hotel marketing - As the hospitality industry becomes more competitive, the role of the sales and marketing department has never been more crucial.

Jun 8, 2023 • Hospitality

The best hotels don’t sell rooms - they sell stories - The most valuable asset for a hotel is its story, and the future of hospitality belongs not to those competing on price but to those competing on meaning.

Mar 14, 2025 • Hospitality

ChatGPT Pulse shifts AI from reactive to proactive - A new OpenAI feature shows how AI could start anticipating needs — and hotels may want to pay attention.

Sep 30, 2025 • Hospitality

STR maintains U.S. hotel forecast 2024 projections - For 2024, growth in ADR was raised by 0.1 percentage points, while occupancy and RevPAR were unchanged from the previous forecast.

Jan 23, 2024 • Hospitality