AI won't commoditize your hotel. It commoditizes being found. - The industry is reassuring itself that AI can't flatten the guest experience. It's right — and it's guarding the wrong layer.

Jul 10, 2026 • Hospitality

Sabre is answering the wrong question about the GDS - Its CEO says Sabre is an AI-first company, not a legacy GDS. He's probably right — and it doesn't settle the thing suppliers are actually testing: whether they still need the layer at all.

Jul 10, 2026 • Hospitality

The hidden tax on disconnected systems - Data fragmentation has always been an inconvenience. In 2026, with margins tighter and AI adoption accelerating, it has become a competitive liability.

Apr 3, 2026 • Hospitality