Triptease unveils smarter website personalization
Triptease Messages helps hoteliers replace fragmented tactics with unified, high-impact personalization strategies that meet rising guest expectations
Triptease has unveiled a completely redesigned version of its Messages product, marking a significant leap in hotel website personalization. Announced at the 2025 Direct Booking Summit, this new platform empowers hoteliers to deliver smarter, more engaging, and fully integrated on-site experiences that convert more direct bookings. From personalized campaigns and mobile-optimized designs to seamless integration with paid channels, Triptease Messages is built to meet modern guest expectations — and give hotels a powerful alternative to OTAs.
Key takeaways
- Full redesign with powerful new tools: Triptease Messages has been rebuilt from the ground up with a drag-and-drop interface, enabling fast, intuitive message creation and brand alignment without technical know-how.
- Device-specific design control: Hotels can now tailor content independently for desktop and mobile, optimizing the guest experience across all screen sizes.
- Multimedia-enhanced engagement: Messages can include videos and GIFs to tap into visual storytelling, which improves emotional engagement and drives higher conversions.
- Cross-channel integration made simple: Campaign Manager links personalized website messages with paid search and metasearch efforts, allowing for end-to-end consistency and easier reporting.
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