18 experience trends on the rise

Unique experiences can set a hotel apart from its competitors, create new revenue opportunities, and create a loyal customer base

With global travel poised to surpass 2019 levels in 2024, there's more opportunity than ever for hoteliers to embrace their property’s potential as a meeting place, knowledge hub, and space for connection - with the technology to make it all easy to discover and reserve.

Key takeaways

• The rise of remote work has created a demand for productive, communal spaces. By integrating co-working areas, hotels cater to the needs of travelers with flexible work schedules who are looking for a trusted spot outside the house;
• Hotels are responding by offering state-of-the-art wellness experiences like saunas, cold plunges, and contrast therapy, allowing guests to rejuvenate, recharge, and return home feeling their best;
• In an age dominated by screens and digital interactions, offering guests hands-on, creative activities presents a refreshing escape. Through Way, hotels can partner with local hosts to bring these curated experiences to life.

Get the full story at Way and download Way's 2024 Experiential Hospitality Trend Report