Accor increasingly looking to non-room revenue growth

With its lifestyle brands, the share of wallet is much more geared to spending time in hotels and on experiences

Mar 30, 2023

The French hospitality giant heavily invested in its lifestyle division over recent years, plans to grow its business through offering more experiences, as well as “surprising” its guests.

Key takeaways

  • With a strong local focus, Brands like Ennismore cater to guests wanting more than just a room to sleep in, but meet and experience local people and entertainment;
  • Owners like these properties because they offer higher margins, with food and beverage contributing significantly to the bottom line;
  • The company says it is poised to grow faster by surprising guests and by being ready to “accompany” guests on their journey.

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