Accor is dipping its toe in the Metaverse

The emerging Metaverse is set to open-up all sorts of new ‘try before you buy’ experiences for hotel customers in the future

Jun 23, 2023

The Accor Group is one hospitality company excited about its potential, hungry to take its guests into a new dimension. It has already ventured into the Metaverse, focusing on the "dreaming and discovery" aspect of booking a hotel room.

Key takeaways

  • Accor is not only focusing on the 'try before you buy' dimension, but also guest experiences during a trip;
  • The younger generation is moving today from the influencer and social media world to the Metaverse step-by-step;
  • The Metaverse is an opportunity to go further, but Accor does not think it will stop people traveling in the future - "in the end, the hotel universe, at the end of your consumer journey, it's a physical experience."

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