Hotel social media strategies that actually drive bookings - Facebook and Instagram play different roles in the guest journey and require a coordinated, revenue-focused approach.

Apr 6, 2026 • Marketing

Why hotel email campaigns need to move beyond opens and clicks - Focusing on bookings and revenue is becoming essential as engagement metrics fail to reflect true performance.

Apr 6, 2026 • Marketing

Hotels turn storytelling into a competitive advantage - Properties rooted in place and culture are reshaping how hospitality brands connect with travelers.

Mar 6, 2026 • Marketing

ChatGPT says ads will be ‘an iterative process’ - OpenAI tests monetization while aiming to preserve user trust and product experience.

Feb 26, 2026 • Marketing

The anatomy of effective hotel content in the AI era - New Expedia research suggests authentic storytelling and human perspective remain critical for hotel marketing despite growing AI-generated content.

Feb 24, 2026 • Marketing

Food aesthetics and the influencer effect on restaurants - How social media visibility is reshaping customer mix, competitiveness, and profitability in the dining sector.

Feb 19, 2026 • Marketing

AI-driven hotel marketing enables smarter guest acquisition - Personalization, automation and AI search visibility are becoming critical for hotel growth strategies.

Feb 19, 2026 • Marketing

Destination marketing in 2026: What hoteliers need to know - AI visibility, measurable ROI, and always-on marketing are reshaping how destinations attract guests.

Feb 18, 2026 • Marketing