Friends and family are the ‘real’ travel influencers - Today’s travelers prioritize recommendations from their close friends and family members, according to SnapChat.

May 26, 2023 • Marketing

How your hotel needs to adapt to Google’s search generative experience - With no surprise, Google’s annual I/O conference theme across all its innovations is none other than Artificial Intelligence.

May 25, 2023 • Marketing

Microsoft beefs up ChatGPT and Bing in wide-ranging AI product launch - Among key changes is the rollout of live search results from Bing to ChatGPT.

May 24, 2023 • Marketing

Is Facebook still an effective marketing vehicle for hotels? - For years, critics have been prognosticating the downfall of Facebook, and its relevance would fade.

May 22, 2023 • Marketing

HSMAI: Dark social traffic likely to grow for hotel websites - Dark social refers to the phenomenon of sharing content through private channels, such as direct messaging or email, making it difficult to track or measure.

May 22, 2023 • Marketing

How Instagram changed the tourism industry - The social media platform's influencers and hashtags have changed vacation destinations - and not always for the best.

May 17, 2023 • Marketing

Hilton's TikTok ad changed the social marketing game for good - How did the centenarian brand demand unbroken attention from some of the most distractible viewers on Earth?.

May 16, 2023 • Marketing

ChatGPT Plus is plugging into the internet - OpenAI announced the latest version of ChatGPT, including the beta rollout of web browsing and a staggering 70 plugins for ChatGPT Plus users.

May 16, 2023 • Marketing