How AI-driven content will evolve in 2026 - What shifting digital content strategies mean for hotels, marketing teams, and guest engagement.

Dec 2, 2025 • Marketing

Google’s PMax gets smarter for hotels, working alongside Hotel Ads - How Google’s upgraded PMax adds value across the funnel while Hotel Ads remain the core conversion engine.

Dec 1, 2025 • Marketing

The new speed of marketing - Why agility, trust and culture now matter more than long-term campaign planning.

Nov 26, 2025 • Marketing

Google begins showing ads in AI search results - How AI Mode advertising signals a shift in search behavior and competition.

Nov 26, 2025 • Marketing

How marketers can inspire traveler wanderlust with emotion and authenticity - New Expedia research highlights why video, trust, and human-guided content now drive travel decisions.

Nov 19, 2025 • Marketing

Define your hotel before AI does it for you - Why every hotel needs an Authority Page in 2026 — and the risks of leaving your identity to machine interpretation.

Nov 19, 2025 • Marketing

ChatGPT ads are coming – and they won’t look like Google Ads - A new kind of advertising model built on trust, not manipulation.

Nov 12, 2025 • Marketing

Depth of information now drives hotel visibility - Google’s AI mode rewards rich, helpful content — not keywords, backlinks, or thin hotel pages.

Nov 5, 2025 • Marketing