Multimodal search is breaking the funnel - Gen Z, AI, and visual-first discovery are reshaping how marketers track, influence, and convert audiences.

Aug 19, 2025 • Marketing

How Google’s AI search is reshaping hotel visibility - Why conversational search changes the rules for hotel marketing and distribution.

Jul 31, 2025 • Marketing

Google on video’s influence across the purchase journey - Why brands need to move beyond the funnel to optimize attention, relevance, and trust.

Jul 25, 2025 • Marketing

Google search grows stronger in the AI age - AI overviews are increasing engagement, but challenges to monetization remain.

Jul 25, 2025 • Marketing

AI search summaries slash traffic to news sites - UK publishers warn of an existential threat as google’s AI overviews cut clickthroughs and fuel legal complaints.

Jul 24, 2025 • Marketing

The Web without clicks - AI is rewriting how we search—and breaking the link between content and traffic. Seven out of ten users now get their answers without ever visiting the source.

Jul 17, 2025 • Marketing

Google indexing transforms Instagram marketing - With Google now indexing public posts from professional accounts, Instagram’s July 2025 update signals a major shift in how travel brands approach discovery and digital visibility.

Jul 16, 2025 • Marketing

Creative best practices for hotel display ads - Designing for conversion through smart design, targeted messaging, and strong CTAs that turn display ads into direct booking engines.

Jul 8, 2025 • Marketing