Hospitality takes the hardest hit from Google’s AI search shift - AI-generated answers are reshaping online visibility as traffic to cafes, pubs, and hotels declines sharply.

Oct 20, 2025 • Marketing

ChatGPT performs a search in nearly one-third of prompts - New data shows LLMS are acting like power search users, opening new ground for SEO strategy.

Oct 17, 2025 • Marketing

How to know if your GEO is working - Why generative engine optimization isn’t SEO with a new hat — and how to measure what really matters.

Oct 17, 2025 • Marketing

AI search is taking over the customer journey - McKinsey warns that as generative engines replace traditional search, brands must master GEO or risk disappearing from digital discovery.

Oct 17, 2025 • Marketing

AI runs on search — and search still runs on SEO - Why strong SEO remains the foundation beneath ai-powered discovery.

Oct 17, 2025 • Marketing

Chat becomes a performance channel - Driving a shift in how advertisers reach and convert users within conversational AI.

Oct 15, 2025 • Marketing

From SEO to GEO: The new playbook for hotel visibility - As AI reshapes how travelers search and book, hotels need to make their content legible to large language models to stay discoverable.

Oct 8, 2025 • Marketing

Google still 210x bigger than ChatGPT in search - AI search tools are growing fast, but Google’s dominance remains almost untouched - especially in discovery.

Oct 6, 2025 • Marketing