Revisiting Google’s Free Booking Links - Key findings from an analysis of metasearch performance for 1,000 hotels across Europe & Asia Pacific.
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Meta reports travel was fourth quarter bright spot - Meta’s advertising revenue declined in the fourth quarter, travel and healthcare were the largest bright spots.
Feb 2, 2023 • Social Media
Instagram as we know it is dead - We're in the next evolution of Instagram, where static photos are out, and Reels and Stories are in.
Feb 2, 2023 • Social Media
The Hotels Network
The Hotels Network named best direct booking tool
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The woman behind Hyatt’s community-centric push - Shaking things up in the hospitality space includes not shying away from conversations of diversity, equity and inclusion.
Feb 1, 2023 • Branding
An Apple search engine? - Unlike Google, Apples search engine could delegate the search to all the apps on your device.
Jan 31, 2023 • Search Optimization
How travel brands can activate first-party data - Travel needs to learned to use first-party data in sophisticated ways to create a personalized, seamless customer experience.
Jan 30, 2023 • Marketing Data
What DOJ’s lawsuit against Google means for marketers - The DOJ is seeking to unlock competition within the online advertising industry and diminish Google’s pricing power.
Jan 27, 2023 • Search Marketing
US sues Google to break up ad unit - First major case challenging the power of one of the nation’s largest tech companies.
Jan 25, 2023 • Search Marketing
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