Google Hotel Ads just got 40% more expensive - Soaring Google ad costs, stricter privacy rules, and OTA pressure are forcing hoteliers to bet big on AI.

Sep 16, 2025 • Marketing

Tripadvisor admits SEO is slipping, stakes future on AI-driven search - As travelers move from google clicks to generative answers, the company argues the winners will be brands that feed the machines — not chase the rankings.

Sep 16, 2025 • Marketing

Google’s hidden gems in travel search - Why AI-powered results create openings for smaller brands but keep big players in charge.

Aug 21, 2025 • Marketing

Multimodal search is breaking the funnel - Gen Z, AI, and visual-first discovery are reshaping how marketers track, influence, and convert audiences.

Aug 19, 2025 • Marketing

How Google’s AI search is reshaping hotel visibility - Why conversational search changes the rules for hotel marketing and distribution.

Jul 31, 2025 • Marketing

Google on video’s influence across the purchase journey - Why brands need to move beyond the funnel to optimize attention, relevance, and trust.

Jul 25, 2025 • Marketing

Google search grows stronger in the AI age - AI overviews are increasing engagement, but challenges to monetization remain.

Jul 25, 2025 • Marketing

AI search summaries slash traffic to news sites - UK publishers warn of an existential threat as google’s AI overviews cut clickthroughs and fuel legal complaints.

Jul 24, 2025 • Marketing