Friends and family are the ‘real’ travel influencers - Today’s travelers prioritize recommendations from their close friends and family members, according to SnapChat.
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How your hotel needs to adapt to Google’s search generative experience - With no surprise, Google’s annual I/O conference theme across all its innovations is none other than Artificial Intelligence.
May 25, 2023 • Marketing
Microsoft beefs up ChatGPT and Bing in wide-ranging AI product launch - Among key changes is the rollout of live search results from Bing to ChatGPT.
May 24, 2023 • Marketing
Is Facebook still an effective marketing vehicle for hotels? - For years, critics have been prognosticating the downfall of Facebook, and its relevance would fade.
May 22, 2023 • Marketing
HSMAI: Dark social traffic likely to grow for hotel websites - Dark social refers to the phenomenon of sharing content through private channels, such as direct messaging or email, making it difficult to track or measure.
May 22, 2023 • Marketing
How Instagram changed the tourism industry - The social media platform's influencers and hashtags have changed vacation destinations - and not always for the best.
May 17, 2023 • Marketing
Hilton's TikTok ad changed the social marketing game for good - How did the centenarian brand demand unbroken attention from some of the most distractible viewers on Earth?.
May 16, 2023 • Marketing
ChatGPT Plus is plugging into the internet - OpenAI announced the latest version of ChatGPT, including the beta rollout of web browsing and a staggering 70 plugins for ChatGPT Plus users.
May 16, 2023 • Marketing