Why value messaging matters more than price in Google Ads in 2026 - How experience, quality, and trust shape guest decisions in AI-powered search.

Jan 16, 2026 • Marketing

TikTok 2026 trends are redefining how guests discover and trust hotels - Cultural shifts on social platforms are changing guest expectations, hotel storytelling, and booking decisions.

Jan 16, 2026 • Marketing

Social media remains the top priority for digital marketers - Budget decisions in 2026 continue to favor established social platforms over emerging channels.

Jan 14, 2026 • Marketing

Hotel websites see rising AI-driven traffic as search clicks decline - How AI assistants and zero-click searches are reshaping hotel discovery.

Jan 6, 2026 • Marketing

Google says AI search optimization mirrors traditional SEO - Why AI-powered search will reshape how hotels stay visible and drive direct demand.

Dec 17, 2025 • Marketing

The new rules of travel advertising - How hotels can reach the right travelers in a more complex, AI-driven marketing world.

Dec 11, 2025 • Marketing

Google unifies search and chat in mobile AI - A new test keeps travelers inside Google’s AI layer, reshaping how inspiration, planning, and booking unfold.

Dec 11, 2025 • Marketing

A.I. influencers disrupt creator economics - Travel brands embrace synthetic personalities to reduce marketing costs and compete with human influencers.

Dec 10, 2025 • Marketing