Accor's 2024 wellness travel trends

Travelers are seeking more than just a comfortable stay - they yearn for experiences that nurture their physical, mental, and emotional health

Nov 24, 2023

What was once called the ‘wellness trend’ has taken root as consumers and travelers worldwide are making long-term commitments toward their health and well-being, prioritizing self-care, and making the necessary investments of time, energy, and money in strengthening and safeguarding their physical and mental wellness.

Key takeaways

  • In 2024, the hospitality industry will see a significant shift towards social well-being. Travelers are seeking more “we” based activities that foster connections and promote collective wellness;
  • Hotels are prioritizing and focusing more on providing outstanding nutritional cuisine. This shift is driven by growing awareness among guests about the importance of food sensitivities and maintaining balanced blood sugar levels in a mindful manner;
  • Quality sleep is the cornerstone of wellness, and hotels are redesigning rooms to enhance guests’ ability to rest. Guest rooms are evolving to address common sleep disruptors such electromagnetic waves, in-conducive bedding, and noise, creating environments optimized for rest and rejuvenation.

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