Airbnb used to be cool. What happened?

An open letter to Airbnb with 15 things you need to do if you want to be cool again

Mar 23, 2023

Travelers keep ragging on Airbnb. But why? Well, despite the fact that Airbnb's Instagram 'aesthetic' is a Hobbit-style cabin in New Zealand, a treehouse in Nusa Penida, a freaky modernist contraption in the Arctic and so on, the Airbnb reality for most of us, most of the time, is grimly trying to find a cool, but reasonably priced apartment in a city, thinking to yourself "I swear this used to be easier," "maybe I should go crawling back to hotels?" and "I wonder if by 'entire apartment' they really mean 'entire apartment?'"

Get the full story at Escape

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.