Americans care about climate-friendly travel. Sort of

The catch is that just because people thought the environment was important, doesn’t mean they plan to do anything about it

Jun 22, 2023

According to a recent survey conducted by The Harris Poll on behalf of TIME, just over half of the more than 1,000 respondents said that their vacations’ environmental impact was at least somewhat important to them - 92% said that cost was “somewhat important” or “very important,” 85% placed importance on dining options, and 75% would prioritize prospects for socializing.

Key takeaways

  • Only 17% of respondents said they’d spend more money to make their trips more environmentally friendly, by switching to an airline with more investments in decarbonized aviation fuel, for instance, or by renting an EV instead of a gasoline car;
  • Even fewer, 12%, have ever actually changed their plans for the sake of the planet, such as taking a train instead of flying, for instance, or visiting somewhere closer to home;
  • In both cases, younger generations are much more likely to do so than people over the age of 55.

Get the full story at TIME

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