Analysts skeptical over rumored Choice-Wyndham deal

Acquiring Wyndham would be counter to Choice’s strategy of moving away from economy segments and toward revenue-intense segments

May 30, 2023

A major U.S. newspaper has reported hotel brand franchisor Choice Hotels International wants to buy its competitor Wyndham Hotels & Resorts, but industry analysts have their doubts, as Choice is still digesting its June 2022 acquisition of Radisson Americas, a deal that has not received “overly robust positive investor reaction so far.

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