Business and leisure travel lines permanently blur

Work-from-anywhere has proved to be "huge" for Accor, changing the outlook on how the hotel business needs to evolve

Jul 20, 2023

Addressing the evolving needs of the hospitality industry will require embracing bleisure travel, as business and leisure are now "impossible" to segregate, Accor Group chairman and CEO Sébastien Bazin said during the hotel company's 2023 Global Meeting Exchange in Paris.

Key takeaways

  • Segregating leisure and business travel is going to be vastly impossible except on meetings, incentives, conventions and exhibitions and congress events;
  • Community spaces are "critical" to the success of hospitality in the new paradigm, as the hotel room becomes just an "accessory;"
  • Catering to the local community will attract travelers more holistically, as they will know the location is "busy, trendy, quirky and food and beverage works."

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