Business travelers’ hotel priorities in 2025

Employer rate limits, outdated rooms, and lack of sustainability focus remain common challenges

BCD Travel’s survey of over 1,000 business travelers worldwide shows that most are satisfied with their company’s hotel policies and preferred suppliers, but gaps remain. Location, service familiarity, and loyalty benefits drive hotel choice, while slow Wi-Fi, outdated rooms, and limited breakfast offerings are frequent complaints. Sustainability rarely factors into booking decisions, and safety concerns persist for some travelers.

Key takeaways

• Hotel preferences: Most business travelers stay in midscale or upscale hotels; location, employer policy, and cost are top selection criteria. Apartments appeal for longer trips.
• Booking behavior: 84% book through their company’s online booking tool; three-quarters pay with a corporate credit card. Many face employer-imposed hotel rate limits.
• Traveler loyalty: 80% belong to at least one hotel loyalty program; two-thirds often choose hotels linked to their program, and most can keep points from business stays.
• Amenities and services: Wi-Fi and breakfast are the most used services; fitness, wellness options, and loyalty perks also influence choices.
• Challenges: Common issues include slow Wi-Fi, no breakfast in rate, outdated rooms, and uncomfortable beds; 30% report feeling unsafe at hotel locations.
• Sustainability gap: 50% rarely or never consider environmental factors; booking tools often lack sustainability guidance, limiting eco-conscious choices.
• Policy satisfaction: 70% are satisfied with their company’s hotel program, but improvement opportunities remain in rate flexibility, comfort, and safety.

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