Demand for hotel concierges higher than ever
In an era of AI chatbots, self-service kiosks and digital check-in, the concept of a traditional hotel concierge may seem somewhat antiquated
But with demand for dedicated concierge staff far outpacing supply in the U.S., it appears that the role is anything but obsolete, pushing beyond five-star hotels into other tiers.
Key takeaways
- Finding an experienced concierge to bring on board, however, has become a challenge for some hotels;
- After Covid, hotels came back with smaller desks because they were just starting back up, but now they're really trying to build back to pre-Covid staffing levels;
- And far from relying on Internet guides and self-booking tools, guests appear to be utilizing the concierge desk more frequently.
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