Etihad Airways’ ‘sustainable aviation’ ads banned in UK

Advertising Standards Authority rules ads misled consumers about the environmental impact of flying

Apr 12, 2023

The United Arab Emirates (UAE) national carrier, which has an extensive marketing strategy that includes sponsorship of Manchester City Premier League team including stadium naming rights, ran two Facebook adverts promoting its green credentials.

Acknowledging the impact flying has on the environment, the ads promoted the airline’s “louder, bolder approach to sustainable aviation”, including pushing the idea that choosing Etihad was a “conscious choice for the planet” and promoting initiatives such as cutting back on single-use plastic cutlery.

However, the ASA said that, under UK marketing regulations, absolute environmental claims such as “sustainable aviation” must be backed up by a high level of evidence.

Get the full story at The Guardian

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.