Expedia: Interest in sustainable tourism options increases
New key findings on past and future attitudes, behaviors, and values around sustainability in travel
New research from Expedia found that travelers are increasingly seeking ways to have more meaningful and conscientious travel experiences, from searching for and booking more sustainable options to identifying opportunities to improve their impact on the destinations and communities they visit.
Key takeaways
- Nine in 10 consumers said they look for sustainable options when traveling, but 70% reported feeling overwhelmed by starting the process of being a more sustainable traveler;
- More than half of travelers said they would be willing to pay more for transportation, activities, or lodging if the option was more sustainable;
- Consumers want to know that travel brands are genuinely committed to sustainability, not just checking a box.
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