Fall brings group, business travel back

Group business is back, business-transient demand is boosting hotel average daily rates and U.S. cities are enjoying their comeback

Nov 6, 2023

According to STR, group room nights sold in September were only a little bit lower this year than in September 2019. That reinforces the idea of a more normal U.S. hotel trend line, where typically occupancy peaks before Halloween, then begins to dip through the end of the year.

Key takeaways

  • The strong group and business-transient demand in recent months is why cities are benefiting;
  • STR data that shows more rooms have sold this year in the luxury, upper-upscale, upscale and upper-midscale hotel chain scales than in the second or third quarters of 2019;
  • But STR cautiones that even though several cities are enjoying strong revenue-per-available-room growth, those numbers aren't necessarily back to 2019 levels.

Get the full story at HNN

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