Gen Z is transforming hospitality

The first generation born with streaming, internet access, immediate information whenever they want – all through their smartphones

Dec 14, 2023

Gen Z comprises individuals aged between 11 and 26, representing a wide age range that includes high school students and university attendees. This generation significantly influences various trends, reflecting their perspectives on the contemporary world.

Key takeaways

  • Online booking, smart rooms, and virtual assistants are at the forefront of their travel experience, shaping the industry’s technological evolution;
  • Despite having lower budgets, Gen Z tends to travel more at an earlier age compared to past generations. The industry is adapting to this trend, understanding that the highest earners are not the only ones seeking leisure travel;
  • Brands looking to capture the Gen Z market must embrace digital integration, be present on social media, and provide convenient services.

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