Gen Z makes fall the new peak season
Younger travelers fuel demand for affordable luxury, immersive experiences, and extended getaways, according to the latest Airbnb data
Gen Z is fueling a surge in fall travel this year, embracing affordable luxury, international escapes, and immersive cultural experiences. With affordability top of mind, these travelers are redefining the shoulder season by flocking to iconic cities, vibrant beach dupes, and unique Airbnb experiences.
Key takeaways
- Gen Z momentum: Searches from Gen Z travelers are up 26%, with a clear preference for longer, international trips during the more affordable fall season.
- Affordability matters: Over 80% of Gen Z say cost shapes their decisions, with nearly half seeing fall travel as a bargain compared to peak summer.
- Paris in focus: The French capital tops the list of trending destinations, offering budget-friendly activities and curated Airbnb experiences under $100.
- Seasonal shifts: Travelers are extending summer habits, keeping beach destinations busy well into the shoulder season while also chasing peak foliage in places like Vermont.
- Airbnb’s new role: Expanded Airbnb Services and Originals provide exclusive, high-touch cultural activities—from samurai training in Tokyo to painting with artists in Milan—making stays more personalized and immersive.
- Affordable luxury trend: Across destinations, travelers are prioritizing memorable experiences and vibrant culture without overspending, reshaping fall travel into a season of value-driven adventure.
Get the full report at Airbnb