Goldman Sachs explores sale of B&B Hotels

The sale process is in the preliminary stages, and Goldman Sachs could retain ownership if the bids do not meet expectations

Apr 2, 2024

Goldman Sachs Group Inc.’s private equity arm is exploring a sale of B&B Hotels in a potential deal that could value the European budget hotel chain at about €3.5 billion ($3.8 billion), according to people familiar with the matter.

Key takeaways

  • Advisers at Goldman Sachs and Morgan Stanley are working to identify potential bidders for the business, which opened its first hotel in France in 1990;
  • The sale of B&B could attract hospitality groups as well as private equity bidders, the people said, asking not to be identified as the matter is private;
  • B&B runs more than 770 budget-friendly hotels mainly across France, Germany, Italy and other European countries.

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